When Your Data Becomes Political

Increasingly, political parties, political campaigns and those who work for them tap into and exploit our data to seek to influence us.  It is essential that legal safeguards are in place and enforced to challenge these practices.

Have you ever wondered why you're seeing an ad online? In your social media feed, in apps, or while browsing the internet?

What you see is determined in large part by your data. The exploitation of data dominates the news these days - and the use of advertising in politics is front and centre to this exploitation. Advertisers are able to buy access to very personal information about you and then infer even more about you. They are able to use this information to target ads at you with heightened precision, and to send you unique messages that are specially created to appeal to you and people like you. There are many actors in the business of amassing our data and using it to segment and profile us based on our behaviour - data brokers, ad tech, and platforms we use.


Posted on May 25, 2020

by Jos

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